Brand Anthems
In 2019, ‘The state of what’s next’ leveraged how the news in California set precedents for the rest of the nation.
In 2024, “Essential to California” spoke about the value of journalism to the state and its readers.
Subscriber Growth
This television campaign sought to highlight new content and demonstrate the unique knowledge that Angelenos gain when they become subscribers.
We found that Redditors tended to subscribe more than other social media users, so we tailored an ad to provide a hot take on AI journalism.
Increasing traffic increased subscriptions, so we created content that highlighted top performing articles on our IG Stories.
Email was our best tactic for subscriber growth. By using slight tweaks in subject lines and headlines, we made acquisition “journeys” for people that had never subscribed and for those who recently cancelled .
Editorial Project Support
From podcast key art to digital display banners, the following work shows how our team helped promote our journalism and the various projects they produced.
Product Support
In addition to supporting all marketing needs, we also worked with our product team on checkout flows, newsletters, UX/UI, and event websites. 
