https://brandonsides.com Brandon Sides Executive Creative Director Wed, 03 Jun 2020 22:31:01 +0000 https://brandonsides.com en https://brandonsides.com/Los-Angeles-Times Wed, 03 Jun 2020 22:31:01 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Los-Angeles-Times Brand Anthems In 2019, ‘The state of what’s next’ leveraged how the news in California set precedents for the rest of the nation. In 2024, “Essential to California” spoke about the value of journalism to the state and its readers. Subscriber Growth This television campaign sought to highlight new content and demonstrate the unique knowledge that Angelenos gain when they become subscribers. We found that Redditors tended to subscribe more than other social media users, so we tailored an ad to provide a hot take on AI journalism.&nbsp; <img width="1369" height="870" width_o="1369" height_o="870" data-src="https://freight.cargo.site/t/original/i/0b8f0cc24dcd84b3bc0de10fc351e241215eca249b6a493e77de70b369e4380d/thumbnail.png" data-mid="233513693" border="0" src="https://freight.cargo.site/w/1000/i/0b8f0cc24dcd84b3bc0de10fc351e241215eca249b6a493e77de70b369e4380d/thumbnail.png" /> <img width="524" height="393" width_o="524" height_o="393" data-src="https://freight.cargo.site/t/original/i/8190565cd6285044bee93bcead2a882fa8f6c4cbccd95dcc9c31f6779fdeea46/Screenshot-2025-02-21-at-5.43.31PM.png" data-mid="233513692" border="0" src="https://freight.cargo.site/w/524/i/8190565cd6285044bee93bcead2a882fa8f6c4cbccd95dcc9c31f6779fdeea46/Screenshot-2025-02-21-at-5.43.31PM.png" /> Increasing traffic increased subscriptions, so we created content that highlighted top performing articles on our IG Stories.&nbsp; Email was our best tactic for subscriber growth. By using slight tweaks in subject lines and headlines, we made acquisition “journeys” for people that had never subscribed and for those who recently cancelled .&nbsp; <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/7b1d9190c7805dcd896af6ce014b44222737e853eb57c27896a4a8ae418c40d4/SR-LA24-AQ014-Journey-email-updates_Page_03.jpg" data-mid="233515523" border="0" src="https://freight.cargo.site/w/1000/i/7b1d9190c7805dcd896af6ce014b44222737e853eb57c27896a4a8ae418c40d4/SR-LA24-AQ014-Journey-email-updates_Page_03.jpg" /> <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/7d8775375c232f72456a9974f7c241e7268506548732e122b91168945e9d7b77/SR-LA24-AQ014-Journey-email-updates_Page_04.jpg" data-mid="233515524" border="0" src="https://freight.cargo.site/w/1000/i/7d8775375c232f72456a9974f7c241e7268506548732e122b91168945e9d7b77/SR-LA24-AQ014-Journey-email-updates_Page_04.jpg" /> <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/faf0ee4cc52096b9ed78ca93a260fb1a2ee22d06d2331aa82dc8b49d220c146d/SR-LA24-AQ014-Journey-email-updates_Page_05.jpg" data-mid="233515525" border="0" src="https://freight.cargo.site/w/1000/i/faf0ee4cc52096b9ed78ca93a260fb1a2ee22d06d2331aa82dc8b49d220c146d/SR-LA24-AQ014-Journey-email-updates_Page_05.jpg" /> <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/ce10a1eb2a3e2722c20d0238c75697e59764594c51eeeed4b3a64da8585e3fb6/SR-LA24-AQ014-Journey-email-updates_Page_06.jpg" data-mid="233515526" border="0" src="https://freight.cargo.site/w/1000/i/ce10a1eb2a3e2722c20d0238c75697e59764594c51eeeed4b3a64da8585e3fb6/SR-LA24-AQ014-Journey-email-updates_Page_06.jpg" /> <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/35a5c67c7553a2cbded9e308a800e5406abda662793027da13d90d1d08369b4d/SR-LA24-AQ014-Journey-email-updates_Page_07.jpg" data-mid="233515528" border="0" src="https://freight.cargo.site/w/1000/i/35a5c67c7553a2cbded9e308a800e5406abda662793027da13d90d1d08369b4d/SR-LA24-AQ014-Journey-email-updates_Page_07.jpg" /> <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/cb435965644a497ecaf3ba18bbb1848a4545e17a4ded1a5b8e07a271605e7495/SR-LA24-AQ014-Journey-email-updates_Page_08.jpg" data-mid="233515529" border="0" src="https://freight.cargo.site/w/1000/i/cb435965644a497ecaf3ba18bbb1848a4545e17a4ded1a5b8e07a271605e7495/SR-LA24-AQ014-Journey-email-updates_Page_08.jpg" /> <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/cb435965644a497ecaf3ba18bbb1848a4545e17a4ded1a5b8e07a271605e7495/SR-LA24-AQ014-Journey-email-updates_Page_08.jpg" data-mid="233515529" border="0" src="https://freight.cargo.site/w/1000/i/cb435965644a497ecaf3ba18bbb1848a4545e17a4ded1a5b8e07a271605e7495/SR-LA24-AQ014-Journey-email-updates_Page_08.jpg" /> <img width="1751" height="2266" width_o="1751" height_o="2266" data-src="https://freight.cargo.site/t/original/i/7288b50e82febfdeba8037dc5a00f93ff0824efa4ba91d38517b7c332afb93eb/SR-LA24-AQ014-Journey-email-updates_Page_09.jpg" data-mid="233515530" border="0" src="https://freight.cargo.site/w/1000/i/7288b50e82febfdeba8037dc5a00f93ff0824efa4ba91d38517b7c332afb93eb/SR-LA24-AQ014-Journey-email-updates_Page_09.jpg" /> <img width="1632" height="2112" width_o="1632" height_o="2112" data-src="https://freight.cargo.site/t/original/i/a7a66103f99fc5c73d4be08a08bf1acae2190b2405984d5b871c0e26ca1c448b/SR-LA24-AQ014-Journey-email-updates_Page_10.jpg" data-mid="233515531" border="0" src="https://freight.cargo.site/w/1000/i/a7a66103f99fc5c73d4be08a08bf1acae2190b2405984d5b871c0e26ca1c448b/SR-LA24-AQ014-Journey-email-updates_Page_10.jpg" /> <img width="1598" height="2068" width_o="1598" height_o="2068" data-src="https://freight.cargo.site/t/original/i/00685673769e405877b9c2d38adb06acea0d67143b56b3bcd2caefa85dd0d48e/SR-LA24-AQ014-Journey-email-updates_Page_11.jpg" data-mid="233515532" border="0" src="https://freight.cargo.site/w/1000/i/00685673769e405877b9c2d38adb06acea0d67143b56b3bcd2caefa85dd0d48e/SR-LA24-AQ014-Journey-email-updates_Page_11.jpg" /> Editorial Project Support From podcast key art to digital display banners, the following work shows how our team helped promote our journalism and the various projects they produced. <img width="1204" height="768" width_o="1204" height_o="768" data-src="https://freight.cargo.site/t/original/i/fb66843b2ac396d30172a6ff2035d3362a3c4f82a4fb4b814cf0f69653aabbd4/LA-Times_BB435_031422c2.jpg" data-mid="174863992" border="0" 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data-src="https://freight.cargo.site/t/original/i/e25cbdde9bb5fb6fee3eed17a484a7a72121c80047a994dcd5d207615974fa36/LA-Times_BB521_031422b.jpg" data-mid="174864037" border="0" src="https://freight.cargo.site/w/1000/i/e25cbdde9bb5fb6fee3eed17a484a7a72121c80047a994dcd5d207615974fa36/LA-Times_BB521_031422b.jpg" /> <img width="600" height="502" width_o="600" height_o="502" data-src="https://freight.cargo.site/t/original/i/036887391f75f08c753502e25657ffbac59850dd35e3cf7f7eab59b5157f8166/mural.png" data-mid="117073240" border="0" src="https://freight.cargo.site/w/600/i/036887391f75f08c753502e25657ffbac59850dd35e3cf7f7eab59b5157f8166/mural.png" /> <img width="196" height="400" width_o="196" height_o="400" data-src="https://freight.cargo.site/t/original/i/ec494daf30ed6438b997afbdf65831e2f3ed5d2facc1e51ef2a7fe6a970935be/photo-moment.png" data-mid="117073241" border="0" src="https://freight.cargo.site/w/196/i/ec494daf30ed6438b997afbdf65831e2f3ed5d2facc1e51ef2a7fe6a970935be/photo-moment.png" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b6afbd0bb9c53cff64abce41838b8569f5f3461210e7ed964af1b08a931e50f9/IMG_9587.JPEG" data-mid="233517697" border="0" src="https://freight.cargo.site/w/1000/i/b6afbd0bb9c53cff64abce41838b8569f5f3461210e7ed964af1b08a931e50f9/IMG_9587.JPEG" /> <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/e5f5960ca800400ce5aa3d8a1790abc921e76f860bf3c9e8d990831af996c159/LA_subs_voters_digital_300x250.gif" data-mid="94450415" border="0" src="https://freight.cargo.site/w/300/i/e5f5960ca800400ce5aa3d8a1790abc921e76f860bf3c9e8d990831af996c159/LA_subs_voters_digital_300x250.gif" /> <img width="468" height="400" width_o="468" height_o="400" data-src="https://freight.cargo.site/t/original/i/d98c97519301e37f4c9e392aa8857a700e16d44e08d5a20ea897548e68be3fb1/IVE-EMAIL-HERO-TWOPHONES.gif" data-mid="93687333" border="0" src="https://freight.cargo.site/w/468/i/d98c97519301e37f4c9e392aa8857a700e16d44e08d5a20ea897548e68be3fb1/IVE-EMAIL-HERO-TWOPHONES.gif" />&nbsp; <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ed3ecc32cfb59ddd199c9e469d957bc92cf075219c27ba341cdd881fb0abad8c/USOC-INTRO-INVERT-840x473.gif" data-mid="233518265" border="0" src="https://freight.cargo.site/w/1000/i/ed3ecc32cfb59ddd199c9e469d957bc92cf075219c27ba341cdd881fb0abad8c/USOC-INTRO-INVERT-840x473.gif" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cf48ddd1e895760955b8a0a1ca4be617415d532f013593dd801da94ba3f9e48d/Chasing_Cosby_LAT_Logo_Final.jpg" data-mid="94451013" border="0" src="https://freight.cargo.site/w/1000/i/cf48ddd1e895760955b8a0a1ca4be617415d532f013593dd801da94ba3f9e48d/Chasing_Cosby_LAT_Logo_Final.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42a88778b9d298729383db8854888ecb6314146f07d946bf81b3b26d6b16f4e0/ThisisCali_PodcastTile.png" data-mid="94451083" border="0" src="https://freight.cargo.site/w/1000/i/42a88778b9d298729383db8854888ecb6314146f07d946bf81b3b26d6b16f4e0/ThisisCali_PodcastTile.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a7a26db0d0afe457a437eb7861e246fc50eeef575789315e512d48f0e874d149/Coronavirus-podcast-FNL-B.png" data-mid="94451032" border="0" src="https://freight.cargo.site/w/1000/i/a7a26db0d0afe457a437eb7861e246fc50eeef575789315e512d48f0e874d149/Coronavirus-podcast-FNL-B.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/43bd1c4dba30bd3335c63eb65caf1d6fb6ef8ad6a98ff266116c1d59e898359d/LA20-Can-t-Stop-Watching-Podcast_3000X3000_FNL.jpg" data-mid="94451758" border="0" 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data-src="https://freight.cargo.site/t/original/i/591656153a986734202ce96892aeb9a03c767cdbacbf385babc1efd6745676f0/LA21-THETIMES-KEYART-FINAL.jpg" data-mid="117071440" border="0" src="https://freight.cargo.site/w/1000/i/591656153a986734202ce96892aeb9a03c767cdbacbf385babc1efd6745676f0/LA21-THETIMES-KEYART-FINAL.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1808ee8ba4aab2a11af35e3338ffeef6c697d9bcf0c959bbf254089bce548c77/LAT21-FrankCarson_3000x3000.png" data-mid="117071446" border="0" src="https://freight.cargo.site/w/1000/i/1808ee8ba4aab2a11af35e3338ffeef6c697d9bcf0c959bbf254089bce548c77/LAT21-FrankCarson_3000x3000.png" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/6cdbd9ca3266ff8478f67354762985e28dbeba694bc2ce73842468f33213c80e/Foretold-Times-Square.png" data-mid="233517765" border="0" src="https://freight.cargo.site/w/720/i/6cdbd9ca3266ff8478f67354762985e28dbeba694bc2ce73842468f33213c80e/Foretold-Times-Square.png" /> <img width="1500" height="3225" width_o="1500" height_o="3225" data-src="https://freight.cargo.site/t/original/i/bccaf992945b0b6c6f4ae43db59497c7e4d8cf1894faa1e8485c3b2aaf405e3f/LA20-ChasingCosby_BINGE_Fullpage_FINAL.jpg" data-mid="233518220" border="0" src="https://freight.cargo.site/w/1000/i/bccaf992945b0b6c6f4ae43db59497c7e4d8cf1894faa1e8485c3b2aaf405e3f/LA20-ChasingCosby_BINGE_Fullpage_FINAL.jpg" /> Product Support In addition to supporting all marketing needs, we also worked with our product team on checkout flows, newsletters, UX/UI, and event websites.&nbsp; <img width="1374" height="903" width_o="1374" height_o="903" data-src="https://freight.cargo.site/t/original/i/a0821542772b599c21a33f7ef4a1fc8d26a93ab7f77a3709c12706e0ac2e7831/games.png" data-mid="233518541" border="0" src="https://freight.cargo.site/w/1000/i/a0821542772b599c21a33f7ef4a1fc8d26a93ab7f77a3709c12706e0ac2e7831/games.png" /> <img width="1373" height="809" width_o="1373" height_o="809" data-src="https://freight.cargo.site/t/original/i/9a6ac5d9fda96648e26221a4598f8771ce75720917e53b39d250f7e857de07bb/subs-screen.png" data-mid="233518543" border="0" src="https://freight.cargo.site/w/1000/i/9a6ac5d9fda96648e26221a4598f8771ce75720917e53b39d250f7e857de07bb/subs-screen.png" /> <img width="1526" height="927" width_o="1526" height_o="927" data-src="https://freight.cargo.site/t/original/i/0ac99e51f2100d350a18e0398d6d5826423240f2b1bb76b65786c8176ec73ef5/FAM.png" data-mid="233518950" border="0" src="https://freight.cargo.site/w/1000/i/0ac99e51f2100d350a18e0398d6d5826423240f2b1bb76b65786c8176ec73ef5/FAM.png" /> <img width="1459" height="899" width_o="1459" height_o="899" data-src="https://freight.cargo.site/t/original/i/a1313cd8ea1d6775a88f9f1d150146c8e5a9156daea567efb394ef02dec49461/FOB-web.png" data-mid="233518540" border="0" src="https://freight.cargo.site/w/1000/i/a1313cd8ea1d6775a88f9f1d150146c8e5a9156daea567efb394ef02dec49461/FOB-web.png" /> https://brandonsides.com/Volkswagen Thu, 31 Dec 2009 02:49:55 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Volkswagen Downhill Racer My first job in advertising was working on the legendary Drivers Wanted campaign. Part of the 120 not-so-standard features campaign for the Passat, this commercial features its steerable headlights.&nbsp; Communication Arts Annual 2006 https://brandonsides.com/Hewlett-Packard Mon, 10 Nov 2014 23:10:24 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Hewlett-Packard HP #BENDTHERULES &nbsp;CampaignGhost Wave | Case Study2015 Clio Silver, Bronze For big wave surfers, discovering a new location is the equivalent of landing on the moon. HP teamed up with big wave surfer Ian Walsh and gave him the versatile x360 hybrid laptop to help him hunt down "The Ghost Wave." The First Commercial Made of Vines | Case Study2015 Cannes Shortlist2015 One Show Merit After a Vine infuencer got an insane amount of loops of his x360 video in a day, HP asked us to make a commercial using nothing but Vines. (Remeber Vine?) Fun fact: This is the first commercial I directed. <img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/a11d780e36864cb36bdf3606251f2e91453c38e1806d8993854f2cd8ddc18668/bendtherules.png" data-mid="35271164" border="0" src="https://freight.cargo.site/w/1000/i/a11d780e36864cb36bdf3606251f2e91453c38e1806d8993854f2cd8ddc18668/bendtherules.png" /> Tagline: Bend The Rules When we got the assignment, HP wanted a line that described how the HP x360 worked, but soon after the line was considered a&nbsp; brand tagline because it aligned with the innovative spirit of the brand. <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/abe4e4ece10ca1f4c36f91f3364ad9f87fcf715c94f859292dc1aa87d2834b7a/main.jpg" data-mid="7878097" border="0" src="https://freight.cargo.site/w/1000/i/abe4e4ece10ca1f4c36f91f3364ad9f87fcf715c94f859292dc1aa87d2834b7a/main.jpg" /> YouTube ChannelA custom YouTube Channel housed all of our content. Visitors could track the progress of Ian's hunt to find the undiscovered wave, see what the social community was posting with #bendtherules, and watch a few more videos of people who were bending the rules with the x360. SocialBy posting with the hashtag #bendtherules, users got their social media handles written on the surfboard that Ian rode on the undiscovered wave, giving everyone who followed the journey the opportunity to ride along. A robot printed the names in real time on the board. Users social posts were aggregated and graphically represented on the YouTube Channel. A real time feed from Surfline.com showed the regions of the globe that we were scouting to find the wave. Visitors could "like" an area they thought had potential. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d5657739649a2e78481fdf4b01bef57aa86c938949c1fb70eef88a871ac4d5b4/forsite.jpg" data-mid="7878100" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d5657739649a2e78481fdf4b01bef57aa86c938949c1fb70eef88a871ac4d5b4/forsite.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/96b45ea865d728bc5e90c6c133e6a7cd3b125c42ca1fd57c08ff5a953e46e5da/main2.png" data-mid="7878098" border="0" src="https://freight.cargo.site/w/1000/i/96b45ea865d728bc5e90c6c133e6a7cd3b125c42ca1fd57c08ff5a953e46e5da/main2.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/1c1a0f528403ed02ac5556f977ecc56a1ee77994cf4c7ed2ef92a34326eeaffb/main3.jpg" data-mid="7878099" border="0" src="https://freight.cargo.site/w/1000/i/1c1a0f528403ed02ac5556f977ecc56a1ee77994cf4c7ed2ef92a34326eeaffb/main3.jpg" /> <img width="722" height="642" width_o="722" height_o="642" data-src="https://freight.cargo.site/t/original/i/4bc5a06e9ed8f69149b8d49f4910ce961b20861708113ab15e312c4f0aeddf10/Screen-Shot-2015-03-24-at-3.25.07-PM_web_722.jpg" data-mid="35167260" border="0" src="https://freight.cargo.site/w/722/i/4bc5a06e9ed8f69149b8d49f4910ce961b20861708113ab15e312c4f0aeddf10/Screen-Shot-2015-03-24-at-3.25.07-PM_web_722.jpg" /> Branded Content: Ghost Wave Directed by legendary surf filmaker Taylor Steele, this film documents Ian Walsh’s hunt to find the biggest undiscovered wave in the world. (Spoiler Alert: he found it.) https://brandonsides.com/Intuit Wed, 02 Jan 2019 19:46:32 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Intuit Intuit Masterbrand Launch CampaignIntuit | Branded Content This 4 minute film was the centerpiece of Intuit’s first ever campaign.&nbsp; <img width="1463" height="861" width_o="1463" height_o="861" data-src="https://freight.cargo.site/t/original/i/996280db2afe4b0d9ad93a4293786595058ca5958086bf60bbcb90f53f117d7b/Giant_PPlogo.png" data-mid="32650709" border="0" src="https://freight.cargo.site/w/1000/i/996280db2afe4b0d9ad93a4293786595058ca5958086bf60bbcb90f53f117d7b/Giant_PPlogo.png" /> The Giant and a tagline Before any of the work began, we were tasked with creating a new consumer facing line. Powering Prosperity has since become Intuit’s mission statement. Based upon the idea of ‘big data now for the little guy,’&nbsp; we created the Intuit Giant: a brand icon meant to be a metaphor for Intuit and their eco-system of products. Superbowl Commercial For the SuperBowl, we created an ad that skipped itself and brought viewers right back to the game. <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/0f20da5e8749ed244f27083db36d319e3456bf9d607fad9342b2696051e78cd8/SXSW-poster.png" data-mid="35338185" border="0" src="https://freight.cargo.site/w/1000/i/0f20da5e8749ed244f27083db36d319e3456bf9d607fad9342b2696051e78cd8/SXSW-poster.png" /> SXSW | SX Small BusinessTo show support for small businesses at SXSW, we worked with SnapChat to create a SnapCode that invited people to an event&nbsp; at The Enchanted Flowerist flower shop in Austin Texas featuring several local businesses and live music.&nbsp; <img width="278" height="504" width_o="278" height_o="504" data-src="https://freight.cargo.site/t/original/i/a91b238defe5836ff7d6e3099d40521093389242b77b1d5fc24d7fff15be5d54/invite1.png" data-mid="32656739" border="0" src="https://freight.cargo.site/w/278/i/a91b238defe5836ff7d6e3099d40521093389242b77b1d5fc24d7fff15be5d54/invite1.png" /> <img width="278" height="504" width_o="278" height_o="504" data-src="https://freight.cargo.site/t/original/i/248376a8f30f479acd0948c57f03c6bab0532975b43a779443cc790ba592785a/invite2.png" data-mid="32656740" border="0" src="https://freight.cargo.site/w/278/i/248376a8f30f479acd0948c57f03c6bab0532975b43a779443cc790ba592785a/invite2.png" /> SXSW Experience Freedom Fry, Hinds, and Michael Rault&nbsp; played a free show inside the flower shop. Local small businesses like, food trucks, brewers, and a custom cookie maker provided refreshments in the parking lot. Flower arrangements made great photo moments for the folks/influencers to put on their instagram.&nbsp; <img width="540" height="720" width_o="540" height_o="720" data-src="https://freight.cargo.site/t/original/i/3a4f8e7e0334ba26827cb2735f264ce49b2e1c92afaf95c0d647830bfbb7b069/bike.png" data-mid="32656397" border="0" src="https://freight.cargo.site/w/540/i/3a4f8e7e0334ba26827cb2735f264ce49b2e1c92afaf95c0d647830bfbb7b069/bike.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b0231674ba54daf55e08aba626549baf9102593c8819e8de64eed46cc83e0d6c/20180313_190814.jpg" data-mid="32653887" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b0231674ba54daf55e08aba626549baf9102593c8819e8de64eed46cc83e0d6c/20180313_190814.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/723ac06aa83f42257dc52e1a97ec62821d16016f1a5b04f8722f7aae1a2b8902/20180313_140948.jpg" data-mid="32654005" border="0" src="https://freight.cargo.site/w/1000/i/723ac06aa83f42257dc52e1a97ec62821d16016f1a5b04f8722f7aae1a2b8902/20180313_140948.jpg" /> <img width="3024" height="2733" width_o="3024" height_o="2733" data-src="https://freight.cargo.site/t/original/i/973d63524fe1dff27cc928c23f52b920afd319cff16a7b25ed42c17e8f32cc35/influencer.png" data-mid="32654143" border="0" src="https://freight.cargo.site/w/1000/i/973d63524fe1dff27cc928c23f52b920afd319cff16a7b25ed42c17e8f32cc35/influencer.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8d75467554c17afa6115eea1e3b94a5b73978cfdf736322c5f269e01321edcf2/20180313_190406.jpg" data-mid="32654115" border="0" src="https://freight.cargo.site/w/1000/i/8d75467554c17afa6115eea1e3b94a5b73978cfdf736322c5f269e01321edcf2/20180313_190406.jpg" /> <img width="1080" height="2220" width_o="1080" height_o="2220" data-src="https://freight.cargo.site/t/original/i/e2402d77ec7166f8a9b754377c9c39ae41de61306d9cf9e6591802560999775d/Screenshot_20190115-220235_Instagram.jpg" data-mid="32862951" border="0" src="https://freight.cargo.site/w/1000/i/e2402d77ec7166f8a9b754377c9c39ae41de61306d9cf9e6591802560999775d/Screenshot_20190115-220235_Instagram.jpg" /> https://brandonsides.com/Flywheel-Anywhere-Bike Fri, 31 Mar 2017 00:31:34 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Flywheel-Anywhere-Bike Product Development FlyAnywhere One Show 2018 Finalist,&nbsp; Clios Sports 2018 Bronze Flywheel has one of the most dedicated followings of any indoor cycling studio, so when they wanted to build their own at-home bike, they asked us how to bring the best of this competitive, tech-driven experience into people’s homes. We created two bikes, one with a built-in screen and the first that lets you cast the experience to any device you want. Making for a more immersive home experience at a much lower price point. The bike is no longer on the market after Peloton sued Flywheel for copywrite infringement and won. Many of the features we innovated and developed have been intergrated into the Peloton bike and user experience.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67cbdea12243dbfd502697686ddab316d99f6f1436b842a19166a7361df106f9/both.png" data-mid="29290814" border="0" src="https://freight.cargo.site/w/1000/i/67cbdea12243dbfd502697686ddab316d99f6f1436b842a19166a7361df106f9/both.png" /> Broadcast Studio Design It began with the design of the production studio. I worked with an architect to design a layout that could accomodate the most bikes possible while also designing the space for the best camera positions. <img width="3094" height="1740" width_o="3094" height_o="1740" data-src="https://freight.cargo.site/t/original/i/b3667bce02de442dc34a50cfcf62fa3004d6cf1b54b8bf53a0baa560ef81e03f/Flywheel_Camera-Plots_Page_02.png" data-mid="29230395" border="0" src="https://freight.cargo.site/w/1000/i/b3667bce02de442dc34a50cfcf62fa3004d6cf1b54b8bf53a0baa560ef81e03f/Flywheel_Camera-Plots_Page_02.png" /> Camera Placement Watching a stationary instructor from home can get pretty demotivating. So we equipped the live broadcast studio with 6 camera angles and a colorful LED screen for a more robust viewing experience. <img width="1772" height="1032" width_o="1772" height_o="1032" data-src="https://freight.cargo.site/t/original/i/c50f98a18ac6eb72ef863ddf0dd4978152ed6aa47baa22029f79eb6f20a3da59/FW_camera_angles.png" data-mid="29233237" border="0" src="https://freight.cargo.site/w/1000/i/c50f98a18ac6eb72ef863ddf0dd4978152ed6aa47baa22029f79eb6f20a3da59/FW_camera_angles.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/30e8e2dfbd03cb6896b000d6333629b10b1b8448603a84549dc1798eba65fa1b/Screen-Shot-2018-03-23-at-4.29.46-PM.png" data-mid="29233398" border="0" src="https://freight.cargo.site/w/1000/i/30e8e2dfbd03cb6896b000d6333629b10b1b8448603a84549dc1798eba65fa1b/Screen-Shot-2018-03-23-at-4.29.46-PM.png" /> Recommendation Engine Building out the studio was one challenge, but we wanted to create an intelligent machine that learned who you were and constantly found new ways to motivate, challenge and inspire you to get off your ass and pedal. Instead of scrolling through hundreds of class thumbnails that feel pretty similar, Fly Anywhere recommends classes based on your riding style and past preferences. <img width="1949" height="1177" width_o="1949" height_o="1177" data-src="https://freight.cargo.site/t/original/i/607b1a15f676cf7a21f898f253df687a443e4503b1956197ef703dc42561aaf7/FW_reccomendation_engine.png" data-mid="29249027" border="0" src="https://freight.cargo.site/w/1000/i/607b1a15f676cf7a21f898f253df687a443e4503b1956197ef703dc42561aaf7/FW_reccomendation_engine.png" /> Pack ModeIt’s difficult to stay motivated if you move from 124th to 112th. With pack mode, similar riders are grouped together so you have a realistic chance of finishing first. Pacer ModeIf you have a goal in mind, create a fictional rider to compete against so you can reach that goal competitively or pace against yourself via Better Your Best. <img width="307" height="930" width_o="307" height_o="930" data-src="https://freight.cargo.site/t/original/i/f631415ad5d05b38ade12c498805050d65c1435a8688bb29fe47927bfa009b6b/FW_PackMode.png" data-mid="29249416" border="0" src="https://freight.cargo.site/w/307/i/f631415ad5d05b38ade12c498805050d65c1435a8688bb29fe47927bfa009b6b/FW_PackMode.png" /> <img width="309" height="930" width_o="309" height_o="930" data-src="https://freight.cargo.site/t/original/i/9b169acf9274a785f7b7c72c376dd613c8a3d89a68da4f32aab6c3c98073bdfd/FW_Pacer-Mode.png" data-mid="29250108" border="0" src="https://freight.cargo.site/w/309/i/9b169acf9274a785f7b7c72c376dd613c8a3d89a68da4f32aab6c3c98073bdfd/FW_Pacer-Mode.png" /> ConnectivityWhether you take a class on Fly Anywhere or in a Flywheel studio, all of your stats automatically upload to your Flywheel app. <img width="936" height="930" width_o="936" height_o="930" data-src="https://freight.cargo.site/t/original/i/8caefb16d901428e8a25bc944e19887e6de92915c3151135f85b1f83c6b84642/FW_connectivity.png" data-mid="29290536" border="0" src="https://freight.cargo.site/w/936/i/8caefb16d901428e8a25bc944e19887e6de92915c3151135f85b1f83c6b84642/FW_connectivity.png" /> FlyAnywhere Case StudyOne Show 2018 Finalist, Clios Sports 2018 Bronze https://brandonsides.com/Flywheel-Brand-Campaign Fri, 09 Mar 2018 01:29:13 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Flywheel-Brand-Campaign Flywheel F* Campaign Online Anthem Flywheel’s tagline is Never Coast, which is more of a way of life than it is a tagline, so we created this anthem spot to help define what Never Coast really means to the core Flywheel fan.&nbsp; FlyAnywhere Launch Film The new product gave riders the ability to use their own device to take classes or cast them to the televisions in their homes.&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b82544d0ecd62cc54ef2ff1ff9397f7dde355d746783e11859477bac64786c3a/F_limits_Storefront2.png" data-mid="12613545" border="0" src="https://freight.cargo.site/w/1000/i/b82544d0ecd62cc54ef2ff1ff9397f7dde355d746783e11859477bac64786c3a/F_limits_Storefront2.png" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/08f1af4a6b59afa793797c05ef5465668af14af3f4a66b557135b8b03dc4be9f/F_limits_Storefront.png" data-mid="12613544" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/08f1af4a6b59afa793797c05ef5465668af14af3f4a66b557135b8b03dc4be9f/F_limits_Storefront.png" /> F* Studio / Social Executions The F* was a device that was used to crush excuses and get more butts in the saddle at all their studio locations. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f1af64801ec52c83bbdc459f92c1c7ccca43e13a098a146ea9d27e0a329c00ad/F-Pain.png" data-mid="12613547" border="0" src="https://freight.cargo.site/w/1000/i/f1af64801ec52c83bbdc459f92c1c7ccca43e13a098a146ea9d27e0a329c00ad/F-Pain.png" /> <img width="1300" height="792" width_o="1300" height_o="792" data-src="https://freight.cargo.site/t/original/i/b5fd7a95880748e8c9a35bdb618dc61703a9b59a9cecb7a364566147d6e1fe13/3475-F-Easy-v2.jpg" data-mid="12613541" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b5fd7a95880748e8c9a35bdb618dc61703a9b59a9cecb7a364566147d6e1fe13/3475-F-Easy-v2.jpg" /> <img width="1300" height="792" width_o="1300" height_o="792" data-src="https://freight.cargo.site/t/original/i/27fec57b842696969c163a45d250c8208b795647647abf5c3c536d3cad2bbf06/0202-F-Shortcuts-v2.jpg" data-mid="12613542" border="0" src="https://freight.cargo.site/w/1000/i/27fec57b842696969c163a45d250c8208b795647647abf5c3c536d3cad2bbf06/0202-F-Shortcuts-v2.jpg" /> <img width="1300" height="792" width_o="1300" height_o="792" data-src="https://freight.cargo.site/t/original/i/7060fb5fd255544036456b7b741e58d0cfdba05006d78bd517b532ff63bf0137/2907-F-Distractions-v2.jpg" data-mid="12613543" border="0" src="https://freight.cargo.site/w/1000/i/7060fb5fd255544036456b7b741e58d0cfdba05006d78bd517b532ff63bf0137/2907-F-Distractions-v2.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8fd0161e7ab78ff9108f2dd5b51b15dcebec71d301f64eb06aa1b296d1844210/FW_social.png" data-mid="19631528" border="0" src="https://freight.cargo.site/w/1000/i/8fd0161e7ab78ff9108f2dd5b51b15dcebec71d301f64eb06aa1b296d1844210/FW_social.png" /> F* Campaign - Case Study Clio Sports 2018 Bronze https://brandonsides.com/Wilson-Tennis Thu, 28 Jul 2016 21:17:42 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Wilson-Tennis Wilson Tennis From Federer | Case StudyIn 2016 Roger Federer collaborated with engineers at Wilson to design a racket modeled after his style of play. The campaign for the RF 97 racket featured an online film, a social challenge campaign, as well as an integrated presence on all of Wilson’s owned channels.&nbsp; ‘From Federer’ online film The film explored why Roger wanted to design this racket for players.&nbsp; <img width="1434" height="2028" width_o="1434" height_o="2028" data-src="https://freight.cargo.site/t/original/i/9826fd3505e8474a12a544a99fc070194e4d230580df0227ffed4063545eeb2a/WIL_FromFederer-Note.jpg" data-mid="32861824" border="0" src="https://freight.cargo.site/w/1000/i/9826fd3505e8474a12a544a99fc070194e4d230580df0227ffed4063545eeb2a/WIL_FromFederer-Note.jpg" /> <img width="1000" height="445" width_o="1000" height_o="445" data-src="https://freight.cargo.site/t/original/i/d4228303e22edf0d287ada2bed590ca520854279eb8ba71e89ad4a9511bc3c8a/Racket_w_letter.png" data-mid="7878094" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d4228303e22edf0d287ada2bed590ca520854279eb8ba71e89ad4a9511bc3c8a/Racket_w_letter.png" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/0d94efd21c808cb63bca49f558671d0195a24886beb4c0c5a25ba06c21f4d871/W_FF_Magazines_DPS_03.jpg" data-mid="32861681" border="0" src="https://freight.cargo.site/w/1000/i/0d94efd21c808cb63bca49f558671d0195a24886beb4c0c5a25ba06c21f4d871/W_FF_Magazines_DPS_03.jpg" /> The inspirational note that Roger wrote in the film was then duplicated and included with every racket sold.&nbsp;Exerpts from the note were also used in print.&nbsp; https://brandonsides.com/truth Wed, 09 Jan 2019 17:51:55 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/truth truth I’m proud to have had the honor to work on a brand that didn’t sell anything other than the fact that smoking will kill you. Also, these are the first commercials I produced.&nbsp; https://brandonsides.com/Audi Sun, 24 May 2015 03:43:23 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Audi Audi |&nbsp;Car CarrierDuring my time on Audi, their popularity grew so rapidly that they literally couldn't keep up with demand. Audi | A5 Launch Campaign The launch of the A5 was a big deal for Audi. They had just poached a designer from Ferrari to design the A5 and they needed to showcase that the new model was a departure from what was expected from the luxury&nbsp; category.&nbsp; PrintWe had some fun with Business Reply Cards in order to emphasize how the A5 was a game changer in the automotive luxury market. 2009 Kelly Award Finalist <img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/b5bd12d1071f3b70e7c9199e04e096ce13cfcfc9c2d30d3ea526e2d3ed4e944f/A5_print_.jpg" data-mid="7878102" border="0" src="https://freight.cargo.site/w/1000/i/b5bd12d1071f3b70e7c9199e04e096ce13cfcfc9c2d30d3ea526e2d3ed4e944f/A5_print_.jpg" /> <img width="423" height="294" width_o="423" height_o="294" data-src="https://freight.cargo.site/t/original/i/a0a3323db92f6f5eee0c226a912b3dcd52babc4606a096d3641d537d8cbe4fb6/dont.png" data-mid="7878104" border="0" src="https://freight.cargo.site/w/423/i/a0a3323db92f6f5eee0c226a912b3dcd52babc4606a096d3641d537d8cbe4fb6/dont.png" /> <img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/ec33856a6550a857117b94bb46f50a22d3d1cfd5c26f0aa6cbec215b7758f953/A5_print2_1.jpg" data-mid="7878103" border="0" src="https://freight.cargo.site/w/1000/i/ec33856a6550a857117b94bb46f50a22d3d1cfd5c26f0aa6cbec215b7758f953/A5_print2_1.jpg" /> <img width="420" height="294" width_o="420" height_o="294" data-src="https://freight.cargo.site/t/original/i/7c642050cb7485514a67ed9c2bc67f2c9af346e5ce4feb9440e1a9ac6045b306/unsubscribe.png" data-mid="7878105" border="0" src="https://freight.cargo.site/w/420/i/7c642050cb7485514a67ed9c2bc67f2c9af346e5ce4feb9440e1a9ac6045b306/unsubscribe.png" /> Audi : Footsteps The journey of transportation told from the primordial ooze all the way to the Audi R8. AudiTruth in Engineering was the positioning statement that began to push Audi into the conversation with BMW and Mercedes. I worked across the brand and retail sides of the business during this transformational time for the iconic car manufacturer. <img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7eb6b913d6a75919fda760f21ee33073b83db629af595e8f6f63bc19974806d3/Screen-Shot-2019-02-12-at-4.29.55-PM.png" data-mid="35279914" border="0" src="https://freight.cargo.site/w/1000/i/7eb6b913d6a75919fda760f21ee33073b83db629af595e8f6f63bc19974806d3/Screen-Shot-2019-02-12-at-4.29.55-PM.png" /> https://brandonsides.com/Nav Mon, 11 Dec 2017 15:59:32 +0000 Brandon Sides Executive Creative Director https://brandonsides.com/Nav Brandon Sides&nbsp;Executive Creative Director - Art &amp; Copy Brand Building, Strategy, and Creative&nbsp;